Recently I had the opportunity to test traffic with WideCircles aka Wide Circles service. Their traffic analysis and tracking service really provides so many benefits to the advertiser that it is not possible for me to explain all of them in this blog, but however I will try to give you some overview so that you can understand what is generally happening and how things are working in the system, once you log in and start using it.
WideCircles aka Wide Circles advertiser traffic testing works in conjuction with your campaigns, this means that any of your previously created campaigns or ad tasks in the system had URL anchors set, well the system will analyze each of those URL anchor texts that you set and also the system will try to find optimal path for them. It will determine the rankings in all big four search engines: Google, Yahoo, MSN and ASK and then it will give you detailed overview of some statistics that show how your term ranks in those four and how the site is positioned, also how many inbound links there are and so on, coupled with some other detailed statistics about network and traffic usage.
I think this kind of approach that WideCircles or Wide Circles is using is really good and shows how effective your campaign and ad tasks are when put up to the test. There are many options to tune your campaigns, so what you can do is setup one, then adjust settings and then finally test it as many times as needed until you see the proper results. WideCircles makes this really easy to do with lots of options for advertisers.
