The analytics package has been revamped and improved over the last few months and I must say this is a big step up from the previous interface that was offered. I was quite impressed how WideCircles aka Wide Circles handled the tracking part with multiple search term ranking and in combination with offline reporting subsystem. This definately is a shift in the right direction and I must say something that was probably way overdue but finally made it to the right dimension and WideCircles is right on top of things with this feature.
Tomorrow I will be also trying the new API features which offer advertisers a choice to create their own campaigns through new automatic and programatic interface that works through the www. I am really excited about this part as it will allow me to setup more campaigns and tasks easily with the help of another external programmer I got to develop scripts that will interface to their system to add new ad tasks and campaigns. WideCircles or Wide Circles web based api in v2.0 is one of the most powerful things I have ever seen in WideCircles system. It seems they certainly know their way around things when they built it.
The api uses both SOAP and XMLRPC interfaces and allows advertisers ( once authorized ) to fully utilize or exploit the power of WideCircles or Wide Circles inner core system to add any ad tasks as according to their preferences. The advertisers then can choose how they want to handle the input to the system in complete and automatic/programatic way. Big Plus for WideCircles on this one and I really recommend to try it out.
